Before you hire anyone for the admin.

Three choices most small service businesses weigh when enquiries, quotes and follow-ups start eating the owner’s evenings. Each guide says when the other option is the better one.

• Hire a virtual assistant, or automate the admin?

  Hire a virtual assistant or automate the admin? What each does well for a small service business in Australia or New Zealand, and how to split the work.

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• GoHighLevel, or automation in the tools you already use?

  Move onto an all-in-one platform like GoHighLevel, or connect the inbox, CRM and calendar you already pay for? The trade-offs, and when each makes sense.

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• Build it yourself in Zapier or Make, or have it built?

  When a small business should set up its own Zapier or Make automations, when it is worth having them built, and what to check before either.

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