A painting company's website rebuilt for search, AI answers and older readers on phones
A rebuilt website that search engines and AI assistants can read, every web enquiry tracked to where it came from, and one checked blog post a week.
Second to None
The problem
The old site did not say clearly what the business does or where, so it gave Google and AI assistants little to quote. Enquiries arrived by notification with no record of where each one came from or what happened to it after.
Measured: read 17 October 2026 unless a date is shown
What they asked for
A website that brings in painting and renovation work in Auckland, and a way to see which enquiries turn into paid jobs.
What we built
- Three design concepts, of which the owner approved one (18 October 2026). Every page is prerendered, so the answers, business details and links are in the page itself, where search engines and AI assistants read them.
- Sized for the readers they actually have, who skew older and use phones: no word under 16px, paragraphs at 18px or more, the phone number in the header, and tap targets of at least 44px. A script measures this on every build.
- A test that opens every built page in a real browser at desktop and phone width and fails any text that does not meet the WCAG AA contrast standard, mobile menu included.
- No mass-made suburb pages or filler FAQ blocks: each page has to carry real before, process and after photos or facts from their jobs.
- Each website enquiry carries its own ID and the first source seen in that visit. The main and backup notifications share the ID, so one enquiry is never counted twice.
- An hourly job copies new quote notifications into a private lead workbook (since 11 October 2026). The owner marks each one New, Qualified, Quoted, Won, Paid or Lost.
- A weekly blog run, every Tuesday at 9am: it picks a question people ask, writes the post, checks every fact and phrase against fixed rules, adds a photo, publishes it, and tells Google Search Console and IndexNow the page exists.
What changed
- Search engines and AI assistants get plain HTML with the business facts on every page, instead of having to guess.
- Every web enquiry now has a source and an outcome column, so the owner can see which channel brought a paid job rather than guessing.
- A new answer to a customer question goes up every week without the owner writing it.
See the before and after of the website →
Tools involved
Vite and React (prerendered) · Vercel · Google Search Console · IndexNow · Google Sheets
We do not publish enquiry counts, rankings or revenue for Second to None: the lead workbook is the owner's private record, and return on spend stays blank there until a full month of outcomes and costs is in. The blog went weekly on 17 October 2026, too recently to claim any traffic from it.
Something in your week looks like this?
Thirty minutes, no charge. We will tell you straight whether it is worth fixing, and what a paid pilot on that one job would look like.